Like all companies who sell products and services, it is crucial for Eassda to promote and advertise in order to create customer awareness. Advertising comes in all shapes and forms like through newspapers, word of mouth and the internet but to name a few. The aim is to identify your market and use your budget to reach as many potential customers as possible. This year we used part of our budget to sponsor a young Northern Irish driver, Ali Jackson, in the British Formula 3 championship.